Scale my Black Owned Beauty Business into Stores

Hello! My name is Alitalia Adams, the owner of Lusso Vitale, a conscious cosmetics company featuring accents for eyes, nails and lips.

The line includes vegan & mink lashes, press on nails, 10- free nail polish, lip gloss & more. Lashes and nails are currently available on the site. Nail polish and additional items are set to launch by Feb 2021. 

With your help, Lusso Vitale could become the FIRST black owned, press on nail brand in stores and an additional black owned nail polish brand to launch in stores! 

www.lussovitale.com  | @lussovitale on Instagram

I began this journey in June 2020, at the height of lockdown madness, when beauty and self care products were selling out at most stores. I started this business to provide for the demand, but more importantly, to celebrate the beauty in our diversity.

There's still a huge gap in representation and the standard of beauty. In example, there is no brown hand on ANY press on nail box (until now). Lusso empowers individuality by recognizing the beauty in normalcy and our differences (undereye bags, tattoos etc). Our products fit all backgrounds and skin tones,  which is represented by our models on the website & social media.  



Your generosity can help scale my small, home- based business in the following ways:

*Inventory -manufacturers require ordering by the hundreds or thousands.
*Marketing - social media marketing can range in the thousands to hire influencers and reach audiences by the masses.
*Testing - assuring high quality product comes with testing, which is expensive to order in small batches.
*Partnerships - to get the line in local beauty supply stores, large retailers and cosmetic subscription boxes.


Supporting Lusso Vitale also means giving back to the community in tangible ways. I hire remote nail artists as independent contractors to design our custom press-on sets. I plan to launch a wholesale & business program for MUAs and budding entrepreneurs. I'm also partnering with local community service programs to provide food, sanitary products and other essentials to those in need. It's vital to be a good human and support one another as often as possible.

Using my own funding to support this beauty dream of mine has been  a very slippery slope, especially in these unpredictable times. I appreciate your help in keeping the momentum and growing this dream to unimaginable heights! 

Thank you for reading :)